Change doesn’t start with a transformation programme. It starts with your 1%

Every business has a small group of people who can’t help but fix things.
They’re the ones who see a better way and quietly start doing it.
They don’t wait for permission. They just make progress.

They’re the 1% who move the other 99%.

If you’re a leader trying to build momentum, those people are your best investment.
They don’t need another company-wide training course. They need space, trust, and the right kind of support to turn intent into impact.

Most transformation programmes spread too thin — trying to change everyone at once.
The result? Polite attendance. A few nice slides. No movement.

As Peter Drucker said, “Culture eats strategy for breakfast.”
But it doesn’t eat action — and that’s where your 1% make the difference.

Real change starts with the few who care enough to make a difference.
Back them. Remove the noise around them. Give them the confidence and skills to deliver.

Because culture shifts when action spreads.
And action spreads when people see peers — not leaders — making progress.

That’s how movements start inside organisations: a handful of people proving a new way works.

Give me your 1%, and I’ll help them turn that spark into delivery.
Give them the runway, and they’ll pull the rest of the business forward.

So here’s the question: do you know who your 1% are — and are you giving them the space to lead?